Now more than ever, there are many excellent platforms where you can pick and choose where to sell your products online. The most popular choices being eBay, Etsy, Poshmark, and Depop. One platform gaining a dedicated audience is Depop, with its app-only platform that merges functionality and the aesthetic of Instagram, bringing a unique community feel along with the easy-to-buy format of eBay.
With this kind of interface that makes buying as easy as tapping a picture, it's no wonder Depop is gaining popularity with content creators and bloggers who have their dedicated social followings on Facebook, Twitter, Tiktok, and Youtube. To sell like a pro on Depop might be difficult compared to eBay because there is no general feed or category for buyer searches. One way to get purchases at your store is to use hashtags to tag your items. This way, people are clicking on a hashtag to see more, can see your listings. But take note that this is dependent mainly on the people that follow you.
What are hashtags in Depop?
Since Depop's platform works like a shoppable Instagram and is similar to Instagram posts, it utilizes popular hashtags to help users find what they are looking for.
How are they used?
Depop does not require hashtags. However, if you have hashtags or tags in the post and the right keywords for your item, you optimize your listing to attract more potential buyers.
What is the best way to use hashtags/tags for Depop?
Sellers use hashtags or tags to help customers find the item they are looking for. This way, it is convenient if specific terms or keywords are not listed anywhere else in the description area. When researching the best hashtags you can use, you need to envision yourself as the buyer to understand the relevant hashtags better in finding what they want.
Take, for example, they are looking for jewelry or accessories to add to their wardrobe. It's best to go into detail on the brand and what kind of jewelry. Necklaces? Pandora? Bracelets?
Using hashtags vs. tags vs. keywords with Depop
Keywords or tags are essentially similar. The only difference is that hashtags are keywords with the # symbol in front of them.
Here's an example of how keywords or tags usually appear in a listing:
Levi 501 men jeans
On the other hand, this is how hashtags would appear in a listing:
#levi #501 #men #jeans
In Depop, there is no difference if you choose to use hashtags, tags, or keywords. What matters is what is in the description box. Potential buyers want details at first glance, so always describe your item as comprehensively as possible but not limited to the following information:
- Brand and name
- Style and color
- Measurements (Chest, Waist, Length, Inseam, Rise, Hips, etc.)
- All the flaws of your item (signs of wear)
Remember to put the relevant keywords in the description box. After a minute or two, search for your item and see if it shows on the search results.
What are the rules of using hashtags in Depop?
No irrelevant keywords - as mentioned, only use relevant keywords and hashtags in your listings. Using irrelevant keywords can be frustrating for potential buyers and may cause disputes.
You can use up to 5 hashtags for an item - it is recommended to use all five hashtags to maximize your chances of your listing showing up in search results when people search for products using hashtags. You can pick the five most relevant keywords as hashtags, which you can also use on other description paragraphs.
Why should you avoid using misleading hashtags?
No one likes false advertising. As a seller engaging in such misconduct can cost you significantly in terms of rapport and sales. Using misleading hashtags can be an act of trickery subject to disputes that can get you penalized and banned from the platform. The best way to conduct business is to be truthful about the product you're selling.
This is why Depop, like other online marketplaces, encourages sellers never to use stock photos like Getty Images and only use actual photos of the products. (Pro tip: Use different photos, use natural lighting, use backdrops, and experiment with close-ups and flat lays to get good photos).
If you want to improve your sales strategy, consider applying these six actionable tips for selling on Depop:
- Keep a consistent style.
- Use a template for descriptions.
- Post new items regularly.
- Follow as many users as you can.
- Refresh your listings regularly.
- Relist your old stale items.
We can't emphasize enough the importance of keeping your listings as fresh as possible. This is a tried and true method to make your items pop up at the top of relevant search as stale items don't show on search results as often as new listings do, and they ultimately get more potential customers to your shop.
Manually, you can simply edit your item and repost it without changing anything to update the listed time of your item. The only downside of this is that refreshing listings is tedious and time-consuming, especially if you have many items in your store.
Big closet sellers often enlist with the help of automation software to optimize their listings and do the manual work that comes with it. OneShop is an excellent software to get you started with its innovative, easy-to-use interface and customizable tools. You can focus on more important tasks while working 24/7 to improve your reach by automating shares, follows, and more!
Try it for yourself, register for free, and enjoy a 14-day trial with no commitment or credit card required.