Electronics are undoubtedly the best-selling items in online marketplaces. Aside from being high-value, these have become necessities of this age and, as a result, are high in demand no matter which marketplace you visit.
A scroll through the electronics category on eBay shows you an extensive array, ranging from cell phones, tablets or iPads, laptops, chargers to phone accessories, and more. Although electronics are high in demand, simply posting them for sale is not enough. There are strategic ways to do it so you can attract potential customers, close a sale, and have repeat buyers. From having structured descriptions to uploading clear and complete photos, here is the highly-recommended approach to listing electronics on eBay.
Writing Titles on Your Listing
When creating your listing, you have the option to start from scratch or to use eBay's "Find Your Product" feature. This option gives you pre-filled information about your items. This includes the title, description or technical specifications, and stock photos. However, you still need to fill in some of the other details, and you also have the freedom to edit the templated ones.
Titles are crucial as eBay's search engine directs buyers to the right sellers. When users search for an item, hundreds of listings appear on the page. This is why sellers should be precise in their titles. The last thing you want is to mislead customers and lose potential buyers.
eBay allows sellers to write titles of up to 55 characters. Make sure every character counts to avoid wasting the limit to words unnecessary to your items.
Even when electronics are highly in demand, it is still better for you to look up the top electronic products or best-selling ones. Searching for these on eBay gives you an idea of how to phrase your title based on other top sellers' listings or completed listings. Doing so can also inspire you to write such that your listing will appear on the first page of search results.
If you like to be technical, this is called Search Engine Optimization or SEO. Some sellers study this so their listings will appear at the top, attracting more buyers, and they can become the priority seller. However, if you don't have the time to learn SEO best practices (that can give you an edge), you can simply focus on words and phrases relevant to your items. Doing so already proves you are on the right track.
Creating Highly-Structured Listings
In the descriptions, make sure to include the basic information about your item and highlight any other important details. Be concise such that users can easily digest the information you put in. Avoid using complicated words, jargon, or complex technical terms so even ordinary users can understand what they are purchasing.
Be well-organized. You can include section titles and lists, so your description is easy to read. No one wants to read long paragraphs as these are considered eyesores.
Ensure to state the model, size, materials, features, accessories, and compatible electronics with your items. Buyers would want to know what exactly you are selling, and they need such information to determine whether this gadget is what they are looking for or not.
Keep in mind to include what the box or the package of the item contains, which range from chargers, SIM cards, batteries, accessories, instruction manuals, cables, and similar. Listing these increases the chances of a user purchasing your item as you are complete and comprehensive in your listing.
Lastly, be transparent about the condition of your item. There are times when you have opened the box and tested out the phone, only to discover it is not what you expected. So, you are selling this now on eBay. The more honest you are in your listing, the better as users will deem you credible or trustworthy.
Following Photo Requirements
Use natural lighting. This gives the best look on your items rather than artificial lighting (lamps, ceiling lights, etc.). You can take out your electronics like gadgets and spread them under a shady area or simply draw the curtains in your home and allow sunlight to stream in. However, make sure not to expose the electronics to direct sunlight as this can damage them.
Set items against a plain background. When you use a solid color background like a white poster paper or a marble table, this allows the items to stand out. You don't want unnecessary elements in the background that can distract potential buyers from inspecting electronic items or gadgets.
Take photos of angles. Simply posting a single image of the items is not enough to entice buyers and give them the additional information they need. Take photos of the electronics or gadget from its front, back, side, top, and bottom views. Do close-ups of the screen, the buttons, accessories, and even the flaws or scratches (if any). When you do so, it lets the buyers know what exactly to expect if they purchase and receive the gadget.
Setting the Right Price Points
Selling electronics can be quite tricky compared to selling clothes and shoes. As electronics are high-value, you have to research to ensure that your selling price is close to the original market price or how much secondhand or flawed electronics cost.
If you want to boost the possible sale of your item further, you can do auction-style listings. This means that you can sell a specific item for a higher price than what you intended to sell it for. Additionally, this adds excitement among potential buyers as it poses that your item is "limited" and can only be bought by sure-buyers.
Doing auctions is better if you have a low starting price. Make sure this is cheaper than the true value of the gadget. This jumpstarts the bidding process, and more users are willing to join because they think they have the chance to purchase given the low cost.
Keep in mind to indicate "No Reserve" for your items. This prevents bidders from assuming you are selling the gadget for a ridiculously high price because their bid didn't meet the reserve.
In terms of payment, be open to accepting PayPal. Aside from getting security, buyers are also offered the convenience of bank transfers. You need not worry about managing your transactions, as PayPal has some online tools and features to help you out.
Tips on Relisting
Sometimes, you will need to relist your items, especially when it has been a few weeks and no customer has closed a sale with you yet.
What you can do here is to either manually relist (delete the original post and create a new one with new details) or to let eBay automatically relist due to the following reasons: listing ends, but item didn't get sold, listing ended early, the buyer didn't pay, and/or you canceled the transaction.
Automatic relisting is only up to two times. Once this limit is reached, you can manually relist.
When you do relist, you have to modify some of the details. It can be retaking and uploading new photos of the items, rephrasing the descriptions, adding other details you may have missed, and similar. Doing so makes it seem like a "new listing" and can attract other potential buyers.
Pro-tip in Managing the Reselling Business
Selling online is definitely challenging, especially when competing with thousands of other sellers. On a giant e-commerce site like eBay, you may find yourself overwhelmed by the number of sellers with similar listings.
To help you navigate through the reseller business, subscribe to services like OneShop. As the app has features like automatic cross-listing and delisting (which will be available on eBay soon) and looking up the brand of an item, you have more time to manage other aspects of your business. This includes setting goals and tracking your performance as a seller. You can list down what you want to achieve and monitor your progress through OneShop.
Additionally, you get to be part of the in-app seller community. This means that you can interact with thousands of other resellers, share ideas and tips about the business, and discuss trends online. With this kind of virtual support, you would be able to grow as a seller and help you achieve your targets.
The app has a 14-day free trial, avoiding any pressure to have a paid subscription right away. Register today and experience the convenience OneShop provides for sellers.