The Right Way to Listing in
Posting your item, uploading its photos, and setting the price involves certain strategies to make sure users notice your listing and purchase. You don’t need to be an expert in marketing to do this–here are some easy yet effective ways to create strong listings and, ultimately, an impressive Depop account.
Always indicate the brand
People are typically brand-conscious these days. Some brands, especially the high-end ones, are considered high-quality. Naturally, consumers would prefer to own and use items that are attractive and can last for a long time.
The first best practice for your listing is to include the brand name. This makes it easier for buyers to come across your listing, especially when searching for a particular brand or label. Make sure that you prove its authenticity as well. Be it photos showing the logo, stitches, material, or tags and papers, be credible to your potential customers.
Now, if your item is not branded, you can state a close description. If you are selling a cropped top that you bought from a department store, and its brand is not well-known, you can simply state “pre-loved cropped top” in your title. Your clear photos will then speak for themselves–whether the Depop user will purchase it or not.
Take out irrelevant hashtags
Some buyers prefer to search for items using hashtags. This is why it is crucial for you, as a seller, to only include the five (5) most relevant hashtags for your items. This means when you are selling jogger pants for men, you should indicate words and phrases such as “joggers,” “jogger pants,” “pants for men” in your listing.
You should avoid writing other words that are not related to your item at all. When you keep spamming your listings with irrelevant keywords, potential buyers would feel lied to and discouraged from purchasing your item.
Quality Pictures for Quality Listings
Images are usual the deal or break of a possible purchase. When you have clear, visually appealing, and close-up photos of your items, then potential buyers are more likely to inquire about them and make a purchase.
You don’t need to be a professional photographer to pull off beautiful photos. For inspiration, visit apps like Pinterest and Instagram. Search for items or products similar to yours, and note how other people present them.
You will notice that good lighting is key to enticing photos. Either opt for natural lighting or invest in a lighting kit, especially when your only free time to shoot is at night.
It is best to hang the clothes so potential buyers can visualize what they look like on them. This also allows the garments to show their details, elements, material, or overall texture. But for items, you can position them against a wall or any plain background. In this way, the focus is on the item and not on the background.
You can upload up to four (4) photos of your item. Make sure to include an overall look and close-ups.
Be upfront about the condition of your items. Make sure to indicate a scratch, a minor peeling in the material, slight damage, or other signs of wear.
When you are honest about the flaws, then buyers will trust you. This raises your credibility as a seller, and your image in Depop would be overall positive. You are not afraid to be upfront.
Set the price right
Look up listings of items similar to yours. This gives you an idea of its value in the market, whether it was produced decades ago or recently.
When you are done with your research, consider the cost of your packaging materials, shipping, and postal fees. Depop takes 10% of the transaction fee. Paypal also deducts depending on your location (2.9% + $0.30 in the US while 2.9% + £0.30 in the UK).
Always compute how much you will earn if you sell your item for a particular price. Naturally, you wouldn’t want to sell yourself short. You wouldn’t want to be so expensive that you end up not selling anything.
Enhance your listing
Overall, you can further improve by using this option on Depop. This allows you to provide more details and help you hit the right keywords to have a good SEO (Search Engine Optimization). You can specify additional qualities such as style, age, source, and color.
When you have these filled up, Depop’s algorithm does its job of directing potential buyers to you. When these people search for something, if it’s related to your listing, then the website directs them to your item/s.
Refreshing and Relisting
If you have been selling on Depop for so long, you may experience slow sales at one point. This is natural as more new sellers join. Buyers may flock to see what the new sellers have to offer. However, you don’t need to panic. There are effective strategies you can use to maintain or increase profit growth.
First, there is an option to “relist” your listing. This means bumping it so it reaches the Depop feed once again and be marked as “new listing.” Another wave of potential buyers come across your listing and be directed to your account when this happens.
How do you do this? You edit your listing. You can take out all photos and replace them with new ones, update your description (add more details), replace some hashtags–are just some of the ways to do it. These instantly “bumps” or “refreshes” your listing.
Second, you can cross-list or promote your items to other marketplaces. When you do this, it gives you higher visibility across thousands of potential customers. More users who are not on Depop can visit your listing and inquire about it. Your goal, after all, is to gain exposure that can ultimately lead to gaining profit. OneShop, for example, is a tool that helps sellers cross-post their listings in other e-commerce platforms like Mercari and Poshmark.
You can also have an overview of your earnings within each platform. This helps you navigate through your goals and identify the steps to boost your sales further–getting to know what works for you and what doesn’t.
Small sellers selling less than $80 per month only pay $8/month to subscribe, and standard sellers who list less than 500 items per month only pay $45/month.
Building Your Depop Image
This also involves editing your bio to make sure it is attractive and build credibility. You can also follow other Depop sellers, which increases your chances of getting followed back.
It is much more effective, especially when these users see that their favorite Depop seller is your follower.
Having an overall good image on Depop ultimately makes or breaks a deal.
Notes on Shipping Fees
Be up to date with the current freight and shipment rates. Otherwise, you may encounter issues that will force you to pay for unnecessary costs.
Here is an overview of estimated shipping fees of items:
- Dresses - $7.00
- Tops - $5.00
- T-shirts and Vest Tops - $5.00
- Outerwear - $10.00 to $15.00
- Jeans - $8.00
- Shoes - $15.00
- Jewelry and smaller items - $5.00
Here is the overview for shipping labels costs:
- Small - $4.50
- Medium - $8.00
- Large - $10.00
- Extra Large - $15.00
Make sure to send your items with tracked postage. Otherwise, any issue that may arise is no longer covered by Depop’s Protection Policy and even Paypal. The tracking number is also necessary in case of the buyer requests it, so they are in the loop of the current location of their package.
To avoid having multiple receipts on hand, you can simply take photos of them. Your online proofs will come in handy if there are any disputes.